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Market Based Capabilities and Results: Inference for Telecommunication Service Businesses in Nigeria
Femi Akinbola
European Scientific Journal
Customers Satisfaction in Telecom Sector in Saudi Arabia: An Empirical Investigation
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Raju Sharma
European Scientific Journal, ESJ
Mobile Payments, Demographics and Firm Performance in Kenya
2021 •
Germano Mwabu
Technological advancements have presented firms with an opportunity to use mobile payments to enhance their performance. This study explores the relationship between mobile payments and firm performance in Kenya. The moderating effects of demographics are also studied. Using primary data collected from 289 supermarkets based in Nairobi City County, we determine whether the use of mobile payment has enhanced firm performance as defined by profitability, operation costs, revenues and the number of customers served. Empirical results from logit regression analysis reveal that the use of a mobile to make payments in supermarkets directly impacts the performance of supermarkets. Additionally, consumer characteristics have a significant moderating effect on the relationship between mobile payments and profitability of supermarkets. We conclude that the use of mobiles to make payments in supermarkets in Kenya has acquired the requisite critical mass level to be in a position to influence r...
The Strategic Role of Sales Management for Market Access in the Pharmaceutical Sector
European Scientific Journal ESJ
In this paper we analyze the evolution of the role of the sales manager and of the sales force in a relational perspective of value creation in business-to-business contexts, included in the sale of prescription drugs, in Italy. The empirical research and the strategic implications are to highlight the importance of the customer-supplier relationship in business to business context and the role of the sales force in managing long-lasting relationships with customers. The work ends with the study of a task force model for easier market access by pharmaceutical companies and an expected value proposition through the sharing of knowledge and the creation of partnerships.
Servqual Model as Performance Evaluation Instrument for Small and Medium Sized Enterprises (SME): Evidence From Customers in Nigeria
European Scientific Journal ESJ
It is the intention of this study to ascertain if SERVQUAL model can serve as an instrument for measuring performance of small and medium scale enterprises in Nigeria. The study adopted the Kano model as the theoretical framework. Empirical works on service quality and customer satisfaction were reviewed. Survey research design was adopted and conducted with the use of structured questionnaire designed in a 5 point likert scale format ranging from strongly agree, agree, strongly disagree, disagree and undecided. Twelve (12) small and medium scale enterprises operating in six geo-political zones of Nigeria were judgmentally selected, from where a sample of 60 was drawn using Taro Yamane formula. The questionnaire was validated and its reliability established. Data presentation and analysis was carried out using tables and simple percentages. Chi-square statistic; a nonparametric technique was employed in the test of the three hypotheses formulated to guide the study. This led to rejection of the three null hypotheses indicating that: Service quality dimensions has relationship with performance of small and medium scale enterprises; tangibility, reliability, responsiveness, assurance and empathy services can be used to measure performance of small and medium scale enterprises. This justifies that SERVQUAL dimensions; tangibility, reliability, responsiveness, assurance and empathy are indicators of customer satisfaction, implying that they can be employed as performance evaluation tools for small and medium scale enterprises. It is recommended that small and medium scale enterprises should direct their operations in line with SERVQUAL dimensions, if they want to achieve customer satisfaction and business performance.
European Scientific Journal ESJ
Evaluating Organisational Change and Employee Productivity in Nigeria: A Case Study of Union Bank, Plc
2021 •
Dr Patrick IGUDIA
This study examined the effects of organisational change on employee productivity in the banking sector in Nigeria. Following a comprehensive literature review, the study identified technological, cultural, employee attitude to change, leadership, and change in customers’ taste as the change strategies that can facilitate competitive advantage and attainment of set organisational goals. The primary data collection method was adopted employing questionnaire strategy. 102 respondents were selected as sample size. The study used the multiple regression statistical analysis through SPSS statistical package version 25 for analysis. The overall results revealed that organisational change has a positively significant impact on employee productivity. To this effect, technological, leadership, attitudinal and cultural changes in that order highly impact employee productivity in Union Bank even though they were rarely used to implement change. As a result, Union bank is advised to embrace con...
The Actions of e-Branding and Content Marketing to Improve Consumer Relationships
European Scientific Journal ESJ
The way of doing marketing has substantially changed in the digital age. This change represented the direct consequence of a technological revolution that has led to a radical change in the way in which consumers relate to products, companies and markets. Among the most evident manifestations of such process the figure of the cyber consumer emerges, which is characterized by the desire to express the uniqueness through the personalization of products or services one buys, the brands being uses and researched information. Even the prices are often established by the consumer, on the basis of the willingness to pay and the value he attributes to individual goods. The above-mentioned conditions have highlighted the inadequacy of traditional marketing methodologies, focused on the company rather than the consumer and voted for a generally unilateral communication, in responding effectively to these needs. Today, consumers want to maintain transparent relationships with companies through two-way communication, expertly nourished with information and entertainment content and open to external input. The paper's goal is to discuss how internet-related tools can improve marketing content. What are the actions, to be put in place, to improve the marketing and communication in order to achieve a better relationship with the customer. Tools such as digital marketing, e-brand, storytelling, etc., are tools to improve relationships with customers by building a relationship that lasts over time.
European Journal of Scientific Research
The Relationship between TTM (Time To Market) Tool and Evaluating the Performance of Products’ Launching Process: A Case Study of Orange Jordan
2012 •
Rifat Shannak
European Scientific Journal
Evidence of Customers’ Perceptions Toward the Usage of Social Networking Sites as E-Business Mechanism in Uae
2014 •
Beenu Mago
European Scientific Journal, ESJ
Evaluating the Relationship Between Lean Manufacturing Dimensions and Radical Product Innovation in the Jordanian Pharmaceutical Sector
2014 •
Zu'bi Al-Zu'bi
