Alissa Gordon Heinerscheid Jewish (2024)

FAQs

What is Alissa Gordon Heinerscheid doing now? ›

In July, Alissa Gordon Heinerscheid became the first woman to lead Bud Light, a milestone in the 40-year history of the US's most popular beer. In the short time since, Heinerscheid has gone all-in, energizing marketing efforts with the likes of revolutionized digital capabilities.

The leaders and board members of the company had several sit-ins with wholesalers that prompted them to expel both Blake and Heinerscheid. This was because the wholesalers had been showing discontent with the said marketing executives for a few months, especially after the Dylan Mulvaney controversy.

Alissa Heinerscheid (Harvard/Wharton MBA) is behind trans Bud Light. 1 year ago # 8e8c QUOTE 1 Good 0 No Giod !

You know Alissa Heinerscheid as the VP of Bud Light — the largest beer brand in the world.

A Wharton School and Harvard graduate, Heinerscheid's professional history includes jobs at American giants General Mills and Johnson & Johnson, where she was the associate brand manager of Listerine.

New Yorker August 14, 2021. In this moment of collective reconsideration, many achievement-oriented professional women have found themselves rethinking their professional choices. With a desire to understand this moment, Alissa Heinerscheid, a VP in Marketing at Anheuser Busch, launched a project: 100 women in 100 days ...

She is the daughter of Lisa Long Gordon and Douglas Bruce Gordon of Rancho Santa Fe, Calif.

Although the university had previously refused to let his father enroll him at age 9 because he was still a child, in 1909, at age 11, Sidis set a record by becoming the youngest person to enroll at Harvard University.

In a video interview before the fiasco, Bud Light Marketing VP Alissa Heinerscheid was explicit about wanting to send to younger beer drinkers a message of “inclusivity” that “appealed to both men and women” because the core message to its customers featured “fratty, kind of out of touch humor.” But by sending that ...

She married her husband Henry Charles Heinerscheid, a consultant in Boston with Tapestry Networks, in 2011, after working with him as a senior associate for five years at the firm after graduating Harvard, where she studied English.

Who is the marketing lady in Bud Light? ›

Bud Light VP Alissa Heinerscheid spoke on a podcast, where she expressed disdain for how Bud Light has been perceived in the past. Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.

AB InBev, which owns Budweiser and Bud Light, said overall global sales topped $14.5 billion, but sales in the U.S. declined 9.1% during the Jan. -March 2024 period. Sales to retailers were down 13.7%, "primarily due to volume decline of Bud Light," the company said.

The company said its US chief commercial officer Kyle Norrington will oversee marketing going forward.

Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager. The photos come straight from Heinerscheid's Facebook.