I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (2024)

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I started off with LongHorn Steakhouse. I was promptly greeted and seated by an exceptionally friendly staff. As a Southerner, I like my iced tea with a pronounced flavor, a lot of sugar, and a fresh lemon. LongHorn gets it right. The dimly lit dining rooms in the 572 locations the company operates look about the same. The decor evokes a Western ranch lodge, with cowboy chaps and bull horns adorning the walls. I was impressed by the size and heft of the steak knife — it was huge! My medium-rare bone-in rib eye landed with a sheen of lemon butter and a side of corn on the cob. It smelled delicious. The color and char looked just right, and I carved off a large piece to check the temperature. With the first bite, my taste buds were hit with juicy steak flavor, enhanced by bright notes from the peppery rub and citrus butter. The texture was nice and firm, with bits of grill char and marbled fat complementing one another. The fire-grilled corn was laden with a crème sauce and panko seasoning, pairing nicely with the steak. Having eaten my fill, I requested the check and a box for the remaining steak. After a genteel pause — about two hours to digest and catch up on emails and phone calls — I headed to Texas Roadhouse for round two. Even though it was before dinnertime, the well-staffed restaurant was getting busy with diners. The famous display of hand-cut steaks, which are prepared in-house daily, stood near the entrance. A host grabbed a basket of warm, sweet rolls and led me to a booth. The dining-room ambiance was more New Country than Old Western, with exposed wood and neon signs instead of leather and paintings. My server brought over an iced tea, which was plenty sweet but less flavorful than the one at LongHorn. My medium-rare bone-in rib eye arrived quickly, with servings of corn and green beans on the side. The steak had a lighter color, less char, and larger fat portions than the Longhorn version. A similar initial cut revealed a temperature that was more on the "rare" side of "medium rare." The first bite was phenomenally tender, with an aroma and flavor that had a more pronounced garlic and onion profile. The restaurant's manager stopped by my table a few minutes later to see how I was enjoying the meal and told me he had cooked my steak personally. I could also see how the same seasoning and cooking process that would lift a more common steak cut could be a bit of overkill on one as rich as the rib eye. At the end of the day, LongHorn came out on top in terms of preparing a more satisfying meal for die-hard steak lovers. The knife wasn't bad, either. But when I think about which one I'd rather come back to first — and bring my kids — my choice would be Texas Roadhouse. That could be why, even as both chains post strong growth, Texas Roadhouse is ahead and extending its lead. FAQs References

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Dominick Reuter

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I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (1)

  • LongHorn Steakhouse and Texas Roadhouse are two chains serious about serving the best meat.
  • I visited both chains in August to see how each handled the ultimate steak lover's cut, the bone-in rib eye.
  • Even though LongHorn delivered the better meal this time, I'd sooner go back to Texas Roadhouse.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (2)

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I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (3)

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I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (4)

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It's no secret that Americans love steak.

Look no further than the booming growth of national chains such as LongHorn Steakhouse and Texas Roadhouse, which have both seen substantial gains in new locations and sales in the past year, even as other full-service restaurants are having a rougher time.

Although neither brand has actual origins in the Lone Star state — LongHorn was founded in Georgia in 1981 and Texas Roadhouse in Indiana in 1994 — both have adopted Texas-inspired identities and a mission to serve the best meat.

To put the two porterhouse powerhouses to the test, I visited locations of both chains near Madison, Wisconsin, in August to see how each handles the ultimate steak lover's cut, the bone-in rib eye.

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This prime cut is one that every grill master worth their seasoning salt takes great care and pride in getting right, making it a sure measure of a kitchen's talent. Of course, that's only one (obviously important) piece of the puzzle in the restaurant business.

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I was promptly greeted and seated by an exceptionally friendly staff.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (6)

My server took my order and quickly brought me ice-cold sweet tea and bread to snack on.

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As a Southerner, I like my iced tea with a pronounced flavor, a lot of sugar, and a fresh lemon. LongHorn gets it right.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (7)

I had to resist stuffing myself with the bread, which was a warm, fresh multigrain loaf served with whipped butter.

The dimly lit dining rooms in the 572 locations the company operates look about the same.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (8)

Darden Restaurants, which also owns Olive Garden, opened 18 LongHorn locations in the past year.

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The decor evokes a Western ranch lodge, with cowboy chaps and bull horns adorning the walls.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (9)

The styling feels a bit dated compared with recent refreshes at other brands, but other diners seemed comfortable with the consistency.

I was impressed by the size and heft of the steak knife — it was huge!

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (10)

The blade was a bit cumbersome for spreading butter, but it definitely got me in the mood for meat.

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My medium-rare bone-in rib eye landed with a sheen of lemon butter and a side of corn on the cob. It smelled delicious.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (11)

I had intended to get fries on the side for a better comparison and to keep the focus on the steak, but this corn simply looked too good to pass up.

The color and char looked just right, and I carved off a large piece to check the temperature.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (12)

The pink was more on the "medium" side of "medium rare" but still within the range of what I'd expect from a major chain.

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With the first bite, my taste buds were hit with juicy steak flavor, enhanced by bright notes from the peppery rub and citrus butter.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (13)

Dubbed the "Outlaw Ribeye," this steak packs a whopping 1,250 calories (790 from fat), according to LongHorn's nutrition guide. The 22-ounce LongHorn porterhouse is slightly larger but leaner.

The texture was nice and firm, with bits of grill char and marbled fat complementing one another.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (14)

Dominick Reuter/Insider

Turning the bone over, I noticed it was cut to reveal the marrow, which helps transfer some flavor to the meat.

The fire-grilled corn was laden with a crème sauce and panko seasoning, pairing nicely with the steak.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (15)

Other sides that caught my eye included the crispy Brussels sprouts, steakhouse mac and cheese, and fried okra. I'll have to go back for those.

Having eaten my fill, I requested the check and a box for the remaining steak.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (16)

The steak cost $29.29, plus the tea and a markup for the corn, for a total of $35.47 before tax and tip.

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After a genteel pause — about two hours to digest and catch up on emails and phone calls — I headed to Texas Roadhouse for round two.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (17)

This location is one of 29 new ones to open in the past year, bringing the total to 647.

Even though it was before dinnertime, the well-staffed restaurant was getting busy with diners.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (18)

The average Texas Roadhouse location does roughly $164,000 in weekly revenue, significantly higher than LongHorn's $106,000 average.

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The famous display of hand-cut steaks, which are prepared in-house daily, stood near the entrance.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (19)

I didn't see a rib eye on display, but the offerings looked tempting.

A host grabbed a basket of warm, sweet rolls and led me to a booth.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (20)

Each table had an electronic mini kiosk for ordering, paying, and even playing video games.

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The dining-room ambiance was more New Country than Old Western, with exposed wood and neon signs instead of leather and paintings.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (21)

The layout was centered on a U-shaped bar, with plenty of TVs showing sports and one playing music videos of the country hits booming over the speakers.

My server brought over an iced tea, which was plenty sweet but less flavorful than the one at LongHorn.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (22)

Dominick Reuter/Insider

The rolls were also sweeter and less flavorful than LongHorn's loaf, and the steak knife was disappointingly basic, too, but I digress.

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My medium-rare bone-in rib eye arrived quickly, with servings of corn and green beans on the side.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (23)

I went with corn to try to match the LongHorn meal, but unfortunately, it was not served on the cob. The green beans were generously flecked with pieces of bacon.

The steak had a lighter color, less char, and larger fat portions than the Longhorn version.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (24)

Rib eyes get most of their flavor from the marbling of fat, but that can cause the steak to have more gristly bits than some diners like.

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A similar initial cut revealed a temperature that was more on the "rare" side of "medium rare."

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (25)

I interpreted the rareness as a sign the chef was averse to overcooking a steak.

The first bite was phenomenally tender, with an aroma and flavor that had a more pronounced garlic and onion profile.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (26)

The seasoning was also a bit salty for my taste, and the sides were somewhat bland.

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The restaurant's manager stopped by my table a few minutes later to see how I was enjoying the meal and told me he had cooked my steak personally.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (27)

The manager later told me the saltiness of the seasoning is a common critique, but it's one of the only food items that is delivered as is rather than made from scratch in-house. He also said meat prices had been going up, but he was doing his best not to pass that on to customers all at once.

I could also see how the same seasoning and cooking process that would lift a more common steak cut could be a bit of overkill on one as rich as the rib eye.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (28)

Plus, I'd bet the seasoning pairs nicely with one of the restaurant's signature margaritas.

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At the end of the day, LongHorn came out on top in terms of preparing a more satisfying meal for die-hard steak lovers.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (29)

LongHorn's seasoning allowed more of the meat and fire flavors to take center stage, and the sides were more interesting.

The knife wasn't bad, either.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (30)

Dominick Reuter/Insider

Seriously, just look at that thing.

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But when I think about which one I'd rather come back to first — and bring my kids — my choice would be Texas Roadhouse.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (31)

The difference between the rib eyes wasn't dramatic, and the prices were comparable. The Texas Roadhouse steak cost $28.99 with two sides — $0.30 less than Longhorn — and the tea was $2.99 for a total of $31.98 before tax and tip. Beyond price, Texas Roadhouse felt more lively and welcoming, with a wider variety of menu options to try for different diners.

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That could be why, even as both chains post strong growth, Texas Roadhouse is ahead and extending its lead.

I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (32)

Irene Jiang / Business Insider

For the most recent quarter, Texas Roadhouse saw same-store sales increase by 8.4% on a 4.3% increase in guest traffic compared with the same period last year. Meanwhile, LongHorn's delivered a very respectable 5.2% sales increase, even with a 2.7% decline in guest counts.

For Texas Roadhouse, the slowdown affecting other casual dining brands is proving to be an opportunity to gain share — and I can definitely see why.

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I tried the same steak at Texas Roadhouse and LongHorn Steakhouse and can see why the younger brand is seemingly immune to the slowdown in casual dining (2024)

FAQs

How does Texas Roadhouse age their steaks? ›

Photo: Texas Roadhouse uses USDA Choice beef. All beef is wet-aged for no less than 28 days, and imported to China at a constant temperature, preserving the unique beef flavor in our hand-cut steaks! At Texas Roadhouse, customers also have the option to choose their preferred steaks from the meat display case.

Are Texas Roadhouse and LongHorn Steakhouse the same? ›

Although neither brand has actual origins in the Lone Star state — LongHorn was founded in Georgia in 1981 and Texas Roadhouse in Indiana in 1994 — both have adopted Texas-inspired identities and a mission to serve the best meat.

What is the secret to Texas Roadhouse steaks? ›

In addition to sugar and salt, Texas Roadhouse steak seasoning contains dehydrated garlic and onion to impart some savory aromatics to the grilling process, paprika for smokiness, turmeric for depth, and MSG (monosodium glutamate) to tickle the umami taste buds on your tongue.

What quality of steak does Texas Roadhouse use? ›

Since 1993, Texas Roadhouse has proudly served USDA Choice steaks, hand trimmed by our in-house Meat Cutters. Our passion for the highest quality cuts of beef, aged to perfection, paved the way to becoming the hometown favorite steakhouse across United States and now in Middle East.

How does Texas Roadhouse make their steaks so tender? ›

The trick for most of Texas Roadhouse's steaks is quickly searing and grilling the meat to create flavorful crusts and help lock in moisture. The chain does nearly the opposite with its prime rib, cooking it slow and low to achieve delicious, meaty tenderness.

What is the slowest day at Texas Roadhouse? ›

Mondays and Tuesdays are generally considered the calm before the storm. Think tumbleweeds rolling through an empty restaurant. You might even snag a booth by the peanuts and practice your two-step without any judgmental stares (except maybe from the mounted longhorns on the wall). Hold your horses, partner!

Is Outback more expensive than Texas Roadhouse? ›

When it comes to pricing, you may find Outback to be slightly more expensive, but honestly, not by much. While the restaurant does cost a few dollars more than its Texas Roadhouse competitor, it isn't a very notable difference, especially by way of steak pricing.

What chain owns LongHorn Steakhouse? ›

Our Company

Darden's family of restaurants features some of the most recognizable and successful brands in full-service dining — Olive Garden, LongHorn Steakhouse, Yard House, Ruth's Chris Steak House, Cheddar's Scratch Kitchen, The Capital Grille, Seasons 52, Eddie V's and Bahama Breeze.

Who is Texas Roadhouse's biggest competitor? ›

Texas Roadhouse main competitors are The Cheesecake Factory, Morton's The Steakhouse, and Ruth's Chris Steak House.

How do they age steak without spoiling? ›

Using a dry-aging chamber, butchers and steakhouses can keep the beef free of harmful bacteria with cold, dry air circulation. Hanging the beef within the chamber, the entire surface of the meat is exposed to dry air that forms a protective crust. The lack of moisture makes it difficult for the beef to spoil.

How can you tell if a steak is aged? ›

You can see that the exterior of the meat has lost its moisture and a bark is forming. (It looks unsightly, but under that crust is something incredible!) Most of the bark is trimmed away after the meat is done aging, but the meat retains a nutty, earthy flavor.

How old is steak when you buy it? ›

Generally, the meat found at the grocery store has been aged between 7 and 12 days. In a butcher's shop, the meat you'll find is sometimes aged between 14 and 28 days. The older it gets, the more tender and tastier it will be. Maillard's Selection 1913 steaks are aged for 60 days.

How do you age beef steaks at home? ›

All you need to dry-age at home is your refrigerator, a wire rack, and a sheet pan. Refrigerators have an air circulation system to ensure freshness. By aging meat on an elevated wire rack, uncovered and near your refrigerator's fan, air will circulate all around the meat, keeping it dry and cool.

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